THE BANK OF NOVA SCOTIA
R. H. Pitfield, Senior Vice-President, Card Products and Marketing
April 27, 1994
Mr. Mike Gray
750 Morningside Avenue
West Hill, Ontario
Weve just changed the colour of money!
Dear Mr. Gray,
Until now you've had three options when paying for purchases – cash, cheques or credit cards.
There is another, much better option and you already have it! Now you can use your Scotiabank Cashstop card to pay for everyday shopping in participating grocery stores, pharmacies and other retailers... including places that may not take credit cards. In fact, you can use your Cashstop card wherever you see the INTERAC Direct Payment sign.
It's convenient and easy to use too! When you use your Cash purchases, the amount you spend is transferred electronically from your bank account to the store's account. This saves you a trip to the banking machine or the inconvenience of waiting for the store to approve your cheque. It's also a lot safer than walking around with a wallet full of money. And, it allows you to take advantage of unadvertised bargains!
As long as you have funds in your chequing or savings account, and you are set up for ABM access, you can spend up to $2,500 a day. The service charge for making a purchase with your Cashstop card is the same as if you wrote a cheque or made an ABM withdrawal.* We've enclosed a brochure which explain how to use your Cashstop card for shopping and of course, we invite you to drop by any Scotiabank branch for more information.
So the next time you go shopping, give it a try. After all, what could be simpler!
Registered Trade Mark of The Bank of Nova Scotia
Registered Trade Mark of INTERAC Inc. The Bank of Nova Scotia
User of the Mark
Pick up a copy at Scotiabank's 'Your Guide to Personal Deposit Rates and Service Charges" for details.
Plate 18: What does 'User of the Mark' refer to here? User of the Registered Trade Mark of the Bank of Nova Scotia? Hardly! That is redundant! User of the 'Mark of the Beast'?